Create a broadcast

A broadcast sends one approved template to many people at once. Open the channel, go to the Broadcast tab, select New Broadcast, pick a template and fill its variables, choose the audience, then send now or schedule it.

For a complete filled-in walkthrough, see the WhatsApp broadcast worked example. SMS broadcasts use a different form; see SMS broadcasts.

#Open the broadcast page

1. Open WhatsApp or RCS in the sidebar.

2. Go to the Broadcast tab and select New Broadcast.

   

You can also start from Home → New broadcast.

#Fill in the broadcast

The page is one form, top to bottom, with a Preview of the message on the right.

1. Name: for your reports, for example September offers. Each name must be unique; a used one shows "This name is already used."

2. WhatsApp channel: which of your numbers sends it. With one number, it is shown for you.

3. Template: only approved templates are listed.

4. Fill the variables: for each {{n}}, type text that is the same for everyone, or pick a field from the … menu. See How variables get their values.

   

5. Media: for a template with an image, video or document header, tick Use Custom Media Header and Select File.

6. Optional Fallback: send the same audience on another channel if the first cannot deliver. See Broadcast fallback.

7. Opt-in only, When to send and Test on one number (below).

8. Audience: choose a tab:

   • Contacts: tick people from your contact list.
   • Segments: tick one or more saved segments.
   • Upload: an Excel file. See Broadcast audience from Excel.

9. Select Send broadcast (or Schedule broadcast when you chose Later).

#How variables get their values

The … menu beside each variable lists your CRM custom properties and the built-in fields First Name, Last Name, Mobile and Email. Picking one puts a token such as {{firstName}} in the box. You can also type fixed text, or mix both, for example Order {{order_id}}.

After you pick a field, a badge with its name appears. Select it to set a Fallback, the value used when a contact has no value for that field. Without a fallback, that spot is sent blank.

A dynamic website button has its own Button URL row. You can only pick a field for it from its … menu, and a contact with no value for that field is likely to be rejected by WhatsApp.

#Send options

• Opt-in only (on by default): send only to contacts with opt-in on.
• When to send: Send now, or Later with a date and time. The time must be in the future.
• Test on one number → Send test: delivers the template once to that number. It does not start the broadcast.

#Price and wallet

Beside the send button, Slovio shows the price, in the form <amount> INR for <n> contacts. Failed messages are refunded. When the audience spans several countries, a per-country breakdown appears.

The cost is held from your wallet when the broadcast starts, and anything not sent is released. A scheduled broadcast fails with "Insufficient balance at scheduled send time" if the wallet cannot cover it then. See How usage is charged.

#Cancel a scheduled broadcast

On the Broadcast tab, open the broadcast's menu and choose Cancel schedule.

#Messages you may see

#Common questions

#Can I send a broadcast without a template?

No. WhatsApp only lets a business start a conversation with a template Meta has approved. Create one first; see WhatsApp templates.

#Can I send the same broadcast to several segments?

Yes. On the Segments tab, tick every segment you want.

#Does a test send count against my wallet?

A test send is a real template message to one number, so it is charged like one.

#How do I stop a scheduled broadcast?

Open the Broadcast tab, find it, and choose Cancel schedule from its menu.

#Why did fewer people receive it than I selected?

Opt-in only skips contacts with opt-in off, and some messages fail to deliver. Open the broadcast's statistics to see who failed and why; see Broadcast reports and retargeting.