WhatsApp Business Platform

WhatsApp Business API, run from one platform.

The WhatsApp Business API lets a business send approved template messages and hold two-way conversations at scale, unlike the single-phone WhatsApp Business app. Slovio, a Meta Business Partner, connects your number through embedded signup and adds templates, broadcasts, Flows, catalogues, a shared inbox and AI Agents.

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Embedded signup
Templates and broadcasts
Flows and catalogues

Meta Business Partner— WhatsApp Business Platform

WhatsApp at a glance

Templates, reply windows and fallback, handled.

Meta sets the rules for the WhatsApp Business Platform. Slovio builds them into every send and reply.

Direction: Two-way. Customers message you, and you can message them first.
Connection: Meta’s embedded signup, started from the Slovio channels screen.
First message: An approved template: Marketing, Utility or Authentication.
Reply window: 24 hours of free-form replies after the customer writes.
Fallback: Unreached contacts can get a linked RCS campaign.
Reports: Sent, delivered, read, failed and spend in Analytics.

Side by side

WhatsApp Business API or the WhatsApp Business app?

The free app suits one person answering a few chats. The API is what a team uses to message customers at scale, with automation and a CRM behind it.

Compare	Business API on Slovio	WhatsApp Business app
Who answers	Your whole team on one number, in a shared inbox	One phone and a few linked devices
Automation	AI Agents, chatbot flows and hand-off rules	Greeting, away messages and quick replies
Bulk messages	Campaigns to opted-in customers on approved templates	Broadcast lists of up to 256 contacts who saved your number
Integrations	API, webhooks, CRM and workflows	None
Pricing	Per-message charges from your wallet, plus your Slovio plan	Free
Best for	Support, sales and marketing at scale	A single owner with a few chats a day

Who answers
Business API on Slovio
Your whole team on one number, in a shared inbox
WhatsApp Business app
One phone and a few linked devices
Automation
Business API on Slovio
AI Agents, chatbot flows and hand-off rules
WhatsApp Business app
Greeting, away messages and quick replies
Bulk messages
Business API on Slovio
Campaigns to opted-in customers on approved templates
WhatsApp Business app
Broadcast lists of up to 256 contacts who saved your number
Integrations
Business API on Slovio
API, webhooks, CRM and workflows
WhatsApp Business app
None
Pricing
Business API on Slovio
Per-message charges from your wallet, plus your Slovio plan
WhatsApp Business app
Free
Best for
Business API on Slovio
Support, sales and marketing at scale
WhatsApp Business app
A single owner with a few chats a day

Moving from the app keeps your number: it is released from the app and connected to Slovio with embedded signup.

WhatsApp capabilities in Slovio

Templates, broadcasts, Flows and catalogues.

Marketing, utility and authentication templates, broadcasts to segments, WhatsApp Flows and catalogues, with AI Agents on every chat.

Embedded signup

Connect your WhatsApp Business number through Meta’s embedded signup, directly from the Slovio channels screen.

Templates in every category

Build Marketing, Utility and Authentication templates with buttons or carousel cards, and submit them to Meta for approval.

Broadcasts to segments

Send an approved template to a CRM segment or an uploaded list, schedule it, and review delivery statistics per broadcast.

WhatsApp Flows

Collect bookings, registrations and survey answers in structured forms inside the chat, then review each submission and Flow insights.

Catalogues and orders

Create a catalogue, add products, link it to your WhatsApp number and track incoming orders.

AI Agents and Team Inbox

AI Agents answer from your knowledge base inside the 24-hour customer service window and hand off to your team with full context.

How it works

Connect your number with embedded signup.

Connect through Meta’s own signup flow, automate the conversations, then measure what each send achieved.

Step 01
Connect your number
Run Meta’s embedded signup from the channels screen and submit your first templates for approval.
- Embedded signup
- Template approval
Step 02
Automate with AI
Put an AI agent on the number, build Flows and workflows, and schedule broadcasts to CRM segments.
- AI Agents
- WhatsApp Flows
- Broadcasts
Step 03
Measure in reports
Track sent, delivered, read and failed messages and spend in Analytics, and each broadcast’s statistics.
- Analytics
- Broadcast statistics

Use cases

AI Agents, Team Inbox and click-to-WhatsApp ads.

Support, sales, marketing and notifications share one WhatsApp number, each with its own workflow and owner.

Support
Resolve routine questions without a queue.
The AI agent answers common questions. Anything else reaches a teammate with the full conversation attached.
Sales
Convert ad clicks into conversations.
Click-to-WhatsApp ads open a chat that an AI agent qualifies and routes to the right salesperson.
Marketing
Broadcasts that start conversations.
Send an approved Marketing template to a segment. Every reply lands in the Team Inbox, assigned and ready to answer.
Notifications
Updates customers expect.
Automation sends Utility templates for confirmations, reminders and receipts the moment an event occurs.

Part of the platform

WhatsApp is one channel. Slovio runs them all.

What happens on WhatsApp joins the same contact record as every other Slovio channel, so your team sees one history per customer.

All channels

WhatsApp on Slovio: questions and answers

What is the difference between the WhatsApp Business app and the API?

The WhatsApp Business app runs on one phone and suits a small business replying by hand. The API, which Meta calls the WhatsApp Business Platform, has no app of its own: it connects your number to software such as Slovio, so several teammates and AI Agents can reply at once, and approved templates can reach large lists of opted-in customers.

How do I get the WhatsApp Business API in India?

With Slovio, you start Meta’s embedded signup from the channels screen in your dashboard. It runs inside Meta’s own sign-in window, where you confirm your business account and phone number with Meta directly. The connected number then appears in Slovio, ready for templates, broadcasts and AI Agents. Slovio is a Meta Business Partner, so no separate developer setup is needed.

Which WhatsApp template categories does Slovio support?

Slovio supports all three WhatsApp template categories defined by Meta: Marketing, Utility and Authentication. You can add buttons or build carousel templates, then submit each template to Meta for approval from the Slovio dashboard. Meta reviews and categorises every template, and only approved templates can be used to start a conversation.

What is the 24-hour customer service window?

When a customer messages your business on WhatsApp, Meta opens a 24-hour customer service window in which you can reply with free-form messages. Outside that window, a business must use an approved template to contact the customer. Slovio AI Agents and your team reply freely inside the window, and Slovio broadcasts use approved templates.

How much does the WhatsApp Business API cost on Slovio?

The cost has two parts on Slovio: a plan fee for the platform, and usage paid from a prepaid wallet. Meta prices each template message by its category and the customer’s country, so a campaign’s cost depends on its template and audience. Every deduction appears in your Slovio wallet beside the campaign it belongs to. See the pricing page for current plans.

What happens if a WhatsApp broadcast does not reach a contact?

Slovio can run a linked fallback campaign on RCS for the contacts a WhatsApp broadcast did not reach. The fallback campaign is created separately and priced at RCS rates, so each channel is billed for what it sends. Campaign fallback in Slovio runs between WhatsApp and RCS only; SMS is not used as a fallback channel.

Documentation

Learn how it works

All WhatsApp guides →

Connect WhatsAppConnect a WhatsApp Business number to Slovio through Meta's signup window: what you need beforehand, the steps, moving from another provider, and fixing errors.WhatsApp business profileEdit your WhatsApp business profile in Slovio: the profile picture, description, about line, websites, email, address and industry customers see.WhatsApp templatesCreate WhatsApp templates in Slovio: name, category, header, body variables, footer, buttons and carousel cards, with the limits and what each status means.

Put WhatsApp to work.

Connect your number, send your first approved template and let an AI agent handle the replies.

Start free Book a demo

Explore before you choose a plan · Usage billed from a prepaid wallet

WhatsApp Business API, run from one platform.

Templates, reply windows and fallback, handled.

WhatsApp Business API or the WhatsApp Business app?

Templates, broadcasts, Flows and catalogues.

Embedded signup

Templates in every category

Broadcasts to segments

WhatsApp Flows

Catalogues and orders

AI Agents and Team Inbox

Connect your number with embedded signup.

Connect your number

Automate with AI

Measure in reports

AI Agents, Team Inbox and click-to-WhatsApp ads.

Resolve routine questions without a queue.

Convert ad clicks into conversations.

Broadcasts that start conversations.

Updates customers expect.

WhatsApp is one channel. Slovio runs them all.

All channels

WhatsApp on Slovio: questions and answers

What is the difference between the WhatsApp Business app and the API?

How do I get the WhatsApp Business API in India?

Which WhatsApp template categories does Slovio support?

What is the 24-hour customer service window?

How much does the WhatsApp Business API cost on Slovio?

What happens if a WhatsApp broadcast does not reach a contact?

Learn how it works

Put WhatsApp to work.

WhatsApp Business API, run from one platform.

Templates, reply windows and fallback, handled.

WhatsApp Business API or the WhatsApp Business app?

Templates, broadcasts, Flows and catalogues.

Embedded signup

Templates in every category

Broadcasts to segments

WhatsApp Flows

Catalogues and orders

AI Agents and Team Inbox

Connect your number with embedded signup.

Connect your number

Automate with AI

Measure in reports

AI Agents, Team Inbox and click-to-WhatsApp ads.

Resolve routine questions without a queue.

Convert ad clicks into conversations.

Broadcasts that start conversations.

Updates customers expect.

WhatsApp is one channel. Slovio runs them all.

All channels

WhatsApp on Slovio: questions and answers

What is the difference between the WhatsApp Business app and the API?

How do I get the WhatsApp Business API in India?

Which WhatsApp template categories does Slovio support?

What is the 24-hour customer service window?

How much does the WhatsApp Business API cost on Slovio?

What happens if a WhatsApp broadcast does not reach a contact?

Put WhatsApp to work.