Several logins for one customer
The chat sits in one tool, the call in another and the deal in a third, so no one sees the full picture.
Build vs buy
Building customer messaging in-house means integrating WhatsApp, RCS, SMS and voice APIs yourself, then maintaining templates, retries, DLT compliance, the inbox and reporting. Slovio provides those layers as one platform with AI Agents, AI Calling, Team Inbox and CRM, so engineers spend time on your product instead of connector upkeep.
One platform
Many teams combine a chatbot, call centre software, a shared inbox, a broadcast tool, an automation tool and a CRM. Slovio provides all six on one contact record.
Common challenges
Teams weighing an in-house build often encounter these issues.
The chat sits in one tool, the call in another and the deal in a third, so no one sees the full picture.
A chatbot answers messages, but customers also call. Two AI setups mean two knowledge bases to maintain.
When a bot passes a conversation to a person, the transcript should follow. Between separate tools, it often does not.
A broadcast tool that cannot see open tickets may send a promotion to a customer awaiting a resolution.
Webhooks and data syncs between tools can fail without warning, and someone has to maintain each one.
The Slovio difference
Six products that share one contact record, one inbox and one AI.
Answer, sell and book on WhatsApp, Instagram, RCS, Messenger, Telegram and web chat, trained on your own documentation.
Voice agents answer inbound calls and run outbound campaigns, with IVR, call queues and post-call summaries.
Messaging channels in one place, with assignment, canned replies and handoff from AI with full context.
Broadcast on WhatsApp, RCS and SMS, with fallback between WhatsApp and RCS for contacts the first channel did not reach.
Triggers, conditions and actions on a visual canvas, with sequences, WhatsApp Flows and webhooks.
Contacts, companies, deals and tickets, with every chat and call on the contact’s timeline.
See it work
The same AI answers a WhatsApp message and a phone call, and books the appointment on either channel.
Hi, can I move my appointment to Friday?
Certainly, Priya. Friday has 10:30 AM or 2:00 PM available. Which suits you?
2:00 PM, please
Appointment moved
Friday · 2:00 PM
Reminder the day before
Side by side
Slovio's capabilities, row by row, beside what each competitor publishes on its own website.
| Capability | Slovio | Building in-house | Why it matters |
|---|---|---|---|
| AI agents on messaging channels | Yes | Build it yourself | Answer, sell and book without a person handling every message. |
| AI voice agents (inbound and outbound) | Yes | Build it yourself | Phone calls run on the same platform as chat. |
| Channels | WhatsApp, Voice, RCS, SMS, Instagram, Messenger, Telegram, Web chat, Email | Build it yourself | Reach customers on the channels they already use. |
| Shared team inbox | Yes | Build it yourself | Messaging channels in one queue, with assignment and CSAT surveys. |
| AI-to-human handoff with context | Yes | Build it yourself | Customers do not need to repeat themselves. |
| Broadcasts with WhatsApp and RCS fallback | Yes | Build it yourself | Contacts one channel did not reach receive a linked campaign on the other. |
| Visual automation builder | Yes | Build it yourself | Build customer journeys without writing code. |
| Built-in CRM | Yes | Build it yourself | Contacts, deals and tickets alongside each conversation. |
| IVR, queues and call recordings | Yes | Build it yourself | Operate a full phone line, not only a bot. |
| Bring your own AI model keys | Yes | Build it yourself | Choose the model and keep control of AI costs. |
| Visual workflows with 40+ node types | Yes | Build it yourself | Connect IndiaMART, Shiprocket, Razorpay, Google Sheets and more without code. |
The in-house column describes the work involved, not a vendor. Estimate the effort with your own engineering team.
Sources, checked 29 September 2026: wati.io/pricing · wati.io Astra pricing · wati.io Astra
WATI is a trademark of its owner. Slovio is not affiliated with or endorsed by WATI. Details about WATI come from its public website on the date shown and may have changed since. Prices exclude GST. If something here is out of date, write to hello@slovio.ai and we will correct it.
Connect your systems through webhooks and the REST API, move one channel first, and retire in-house components one at a time.
Buy, unless messaging is your core product. Slovio already includes AI Agents, AI Calling, a shared Team Inbox, Campaigns, Automation and a CRM across WhatsApp, RCS, SMS, Instagram, Messenger, Telegram, web chat, voice and email. Built in-house, each channel integration, voice pipeline and inbox becomes software your engineers must maintain alongside the product your customers pay for.
An in-house WhatsApp inbox needs the WhatsApp Business API integration, template submission and approval, handling of the 24-hour reply window, delivery and read statuses, retries, assignment and routing for agents, contact storage, reporting and access control. Each part then needs upkeep as Meta’s platform changes. Slovio provides all of it, with AI Agents and a CRM on the same record.
Building in-house can make sense when customer messaging is the product you sell, when you need behaviour no platform offers, or when you already run the channel integrations and a team to maintain them. For most businesses that want to answer, sell and support on WhatsApp and calls, Slovio gives the same result without the engineering and upkeep.
Yes. Slovio provides a REST API authenticated with API keys, and Slovio Automation supports webhooks in both directions. Slovio also integrates with Google Sheets, WooCommerce and Shopify, so orders, leads and spreadsheet data from your own systems can trigger messages, calls and CRM updates without custom integration code.
Move one channel or one team first. Connect your systems to Slovio through the REST API and webhooks, run Slovio beside your in-house tools while you compare results, and retire in-house components one at a time. The Slovio team can review your current channels, templates and workflows in a demo and plan the order of the move.
Yes. Slovio AI Calling runs voice agents for inbound and outbound calls. It includes an IVR builder, call queues, call recordings and post-call AI summaries, and the agent can use tools during the call, such as checking a calendar, booking a meeting or sending a WhatsApp message to the caller.
AI Agents, AI Calling, Team Inbox, Campaigns, Automation and CRM on one platform, with one login.