Instagram automation

Instagram DM automation, from comment to customer.

Instagram DM automation replies to direct messages and post comments automatically, so customers get an instant answer. Slovio connects your Instagram professional account through Meta’s official API, lets AI Agents and keyword rules answer DMs and comments, and passes complex conversations to a teammate in Team Inbox with the full history.

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Comment-to-DM
Keyword rules
Moderation and insights

Instagram at a glance

Built on the official Instagram API.

Slovio connects through Meta’s official API, so Instagram’s messaging rules apply to every reply. Slovio works within them.

Direction: Two-way. DMs from customers, replies from you.
Triggers: Keywords in DMs, comments or both, plus story mentions.
Comment replies: A private reply by DM, a public reply, or both.
Reply window: 24 hours after the customer’s last message.
Moderation: Hide or delete comments that match your word list.
Insights: Contacts gained, with posts ranked by contacts produced.

Instagram capabilities in Slovio

Comment-to-DM, keyword rules and moderation.

Rules that read DMs and comments, reply in the right place and keep your posts free of abuse.

Keyword rules

Each rule listens for trigger words in DMs, comments or both, and starts the flow you choose.

Comment-to-DM

Reply to a commenter privately in their DMs. That private reply is also how the commenter becomes a contact.

Public replies

Post a reply under the comment, visible to everyone reading the post.

Comment moderation

Hide or delete comments containing words on your list, and optionally tell the commenter why.

Welcome, fallback and quiet hours

Set the first DM a new contact receives, the reply when no keyword matches, and the hours automation stays silent.

Growth insights

See how many contacts comment automation produced, with posts ranked by the contacts each one generated.

How it works

Live on Instagram in three steps.

Connect the account, set your rules, then see which posts bring in contacts.

Step 01
Connect your account
Sign in with Facebook and choose a Page with a linked Instagram professional account.
- Facebook sign-in
- Professional account
Step 02
Automate the replies
Add keyword rules for DMs and comments, a welcome message and a fallback, and put an AI agent on DMs.
- Keyword rules
- Comment-to-DM
- AI Agents
Step 03
Measure growth
See how many contacts your automation produced, with posts ranked by the contacts each one brought in.
- Growth insights

Use cases

How brands use Instagram automation.

A comment signals intent. Slovio turns it into a conversation and a contact.

Marketing
Comment-to-DM campaigns.
“Comment LINK to receive it”: every commenter gets the link privately in their DMs.
Sales
Qualify buyers in DMs.
A keyword rule starts a flow that asks for size, city and budget, then saves the contact.
Support
Answers without the wait.
An AI agent replies to DMs, and every conversation stays in the Team Inbox for your team.
Notifications
Keep your comments clean.
Comments containing words on your list are hidden or deleted automatically.

Part of the platform

Instagram is one channel. Slovio runs them all.

What happens on Instagram joins the same contact record as every other Slovio channel, so your team sees one history per customer.

All channels

Instagram on Slovio: questions and answers

What is Instagram DM automation?

It is software that answers direct messages and comments on your behalf, based on rules you define. In Slovio, keyword rules listen to DMs, comments or both, and start a flow that answers automatically. Conversations that need a person move to the Slovio Team Inbox, where your team continues with the full history.

How does comment-to-DM work?

A Slovio comment rule listens for trigger words in comments on your posts and replies to the commenter privately in their DMs, with an optional public reply under the comment. That private reply is also how the commenter becomes a contact in Slovio CRM, so the conversation, the contact’s details and any follow-up stay connected to the person who commented.

Does Slovio handle Instagram story mentions and replies?

Yes. Instagram delivers story mentions and story replies as direct messages, so they reach Slovio through the DM connection and appear in the Team Inbox. A story mention can also start an automation flow. Because these events arrive as messages, DMs must be enabled on the connected account for Slovio to receive them.

Can Slovio moderate Instagram comments?

Yes. Slovio can hide or delete comments that contain words on a list you maintain, and can send the commenter a message explaining why the comment was removed. Moderation runs alongside your keyword rules, so the same account can reply to genuine questions while keeping abusive or off-topic comments off your posts.

Is Instagram DM automation safe for my account?

Slovio connects through Meta’s official Instagram API, the route Meta provides for business messaging, rather than signing in as you or automating the app. Replies follow Instagram’s messaging rules, including the 24-hour window after a customer’s last message. Slovio also gives you quiet hours, a fallback reply for unmatched messages and comment moderation, so automation stays under your control.

Can an AI agent reply to Instagram DMs?

Yes. Slovio AI Agents can answer Instagram direct messages from your knowledge base, alongside keyword rules that start a specific flow. When a conversation needs a person, it moves to the Slovio Team Inbox, where a teammate continues with the earlier messages visible, and every exchange is recorded on the contact’s timeline in Slovio CRM.

What do I need to connect Instagram to Slovio?

You need an Instagram professional account linked to a Facebook Page you manage. In Slovio, sign in with Facebook and choose that Page, and Slovio connects the linked Instagram account through Meta’s official API. Direct messages must be allowed on the account, because Slovio receives DMs, story mentions and story replies as messages.

Documentation

Learn how it works

All Instagram & Facebook guides →

Connect Instagram and FacebookConnect a Facebook Page (Messenger) or an Instagram professional account to Slovio, choose DMs, comments and story mentions, and fix connection errors.Instagram comment automationSet up Instagram comment automation in Slovio: a comment rule that replies publicly, sends a DM and follows up when someone comments a keyword on your posts.

Turn comments into customers.

Connect your Instagram account, add a keyword rule and start converting comments into conversations.

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Explore before you choose a plan · Usage billed from a prepaid wallet

Instagram DM automation, from comment to customer.

Built on the official Instagram API.

Comment-to-DM, keyword rules and moderation.

Keyword rules

Comment-to-DM

Public replies

Comment moderation

Welcome, fallback and quiet hours

Growth insights

Live on Instagram in three steps.

Connect your account

Automate the replies

Measure growth

How brands use Instagram automation.

Comment-to-DM campaigns.

Qualify buyers in DMs.

Answers without the wait.

Keep your comments clean.

Instagram is one channel. Slovio runs them all.

All channels

Instagram on Slovio: questions and answers

What is Instagram DM automation?

How does comment-to-DM work?

Does Slovio handle Instagram story mentions and replies?

Can Slovio moderate Instagram comments?

Is Instagram DM automation safe for my account?

Can an AI agent reply to Instagram DMs?

What do I need to connect Instagram to Slovio?

Learn how it works

Turn comments into customers.

Instagram DM automation, from comment to customer.

Built on the official Instagram API.

Comment-to-DM, keyword rules and moderation.

Keyword rules

Comment-to-DM

Public replies

Comment moderation

Welcome, fallback and quiet hours

Growth insights

Live on Instagram in three steps.

Connect your account

Automate the replies

Measure growth

How brands use Instagram automation.

Comment-to-DM campaigns.

Qualify buyers in DMs.

Answers without the wait.

Keep your comments clean.

Instagram is one channel. Slovio runs them all.

All channels

Instagram on Slovio: questions and answers

What is Instagram DM automation?

How does comment-to-DM work?

Does Slovio handle Instagram story mentions and replies?

Can Slovio moderate Instagram comments?

Is Instagram DM automation safe for my account?

Can an AI agent reply to Instagram DMs?

What do I need to connect Instagram to Slovio?

Turn comments into customers.