RCS · Verified brand agent

RCS business messaging, from a verified brand.

RCS business messaging sends branded, interactive messages with images, carousels and buttons to a customer’s default Android messaging app. Slovio supports RCS campaigns and two-way replies in Team Inbox, prices each message by destination, and can use RCS as the fallback channel for contacts a WhatsApp campaign did not reach.

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Verified brand agent
Rich cards and carousels
WhatsApp fallback

RCS at a glance

A verified sender, rich formats and delivery reports.

RCS runs through mobile operators, with a verified brand agent. Slovio manages the details.

Sender: A verified brand agent with your name, logo and colours.
Formats: Plain text, rich cards and swipeable carousels.
Suggestions: Replies plus actions to open a URL, dial, share a location or add an event.
Sends from: Scheduled campaigns and the API.
Fallback: Unreached contacts can get a linked WhatsApp campaign.
Reports: Delivered, read and failed messages in Analytics.

Side by side

RCS or SMS: which one to send?

Both land in the phone’s own messaging app. They differ in what a message can show, who can receive it and what each is best at.

Compare	RCS	SMS
Sender	Your verified brand name, logo and colours	A registered sender ID (header)
What a message can hold	Long text, images, rich cards, carousels and buttons	Plain text, 160 characters per part
Replies	Customers tap a suggested reply or type one	Mostly one-way
Receipts	Delivered and read	Delivered
Who can receive it	Phones with RCS turned on and a data connection	Every mobile phone, no internet needed
Setup in India	Brand verification of your RCS agent	DLT registration of your entity, headers and templates
Best for	Offers, catalogues, bookings and order updates	OTPs and alerts that must reach every phone

Sender
RCS
Your verified brand name, logo and colours
SMS
A registered sender ID (header)
What a message can hold
RCS
Long text, images, rich cards, carousels and buttons
SMS
Plain text, 160 characters per part
Replies
RCS
Customers tap a suggested reply or type one
SMS
Mostly one-way
Receipts
RCS
Delivered and read
SMS
Delivered
Who can receive it
RCS
Phones with RCS turned on and a data connection
SMS
Every mobile phone, no internet needed
Setup in India
RCS
Brand verification of your RCS agent
SMS
DLT registration of your entity, headers and templates
Best for
RCS
Offers, catalogues, bookings and order updates
SMS
OTPs and alerts that must reach every phone

Most businesses use both. On Slovio, contacts an RCS campaign did not reach can get a linked WhatsApp campaign instead.

RCS capabilities in Slovio

Rich cards, carousels and suggested replies.

RCS turns a text message into a branded, interactive card. Slovio covers registration, design, sending and delivery reporting.

Verified brand agent

Submit your name, logo, banner, contact details and opt-in description, validated against operator limits before submission.

Rich cards

Standalone cards with media, a title and a description, in a vertical or horizontal layout.

Carousels

Swipeable rows of cards, each with its own buttons, for offers, catalogues and choices.

Suggested replies and actions

Reply chips plus actions to open a URL, dial a number, share or request a location, find nearby places or add a calendar event.

Broadcasts and delivery reports

Schedule RCS campaigns or send them through the API, then track delivered, read and failed messages.

Fallback to WhatsApp

Contacts that RCS did not reach receive a linked WhatsApp campaign, priced at WhatsApp rates.

How it works

Live on RCS in three steps.

Step 01
Register your agent
Submit your brand name, logo, banner, contact details and opt-in description, checked against operator limits.
- Brand agent
- Operator limits
Step 02
Design and automate
Build rich cards and carousels with suggestions, and let chatbot flows handle the replies.
- Rich cards
- Carousels
- Chatbot flows
Step 03
Measure in reports
Track delivered, read and failed messages per campaign, and fall back to WhatsApp where RCS did not reach.
- Analytics
- WhatsApp fallback

Use cases

What brands send on RCS instead of SMS.

Cards and suggested actions replace bare links, so customers act in a single tap.

Marketing
Offers customers can act on.
A carousel of offers, each with its own button, in place of a shortened link.
Sales
From card to conversation.
A suggested reply starts a chatbot flow that qualifies the lead before sales steps in.
Support
Store and service finder.
Find-nearby and dialler actions direct customers to the right location or phone number.
Notifications
Reminders with a calendar button.
An add-to-calendar action saves the appointment to the customer’s phone in one tap.

Part of the platform

RCS is one channel. Slovio runs them all.

What happens on RCS joins the same contact record as every other Slovio channel, so your team sees one history per customer.

All channels

RCS on Slovio: questions and answers

What is RCS business messaging?

RCS business messaging is the rich successor to SMS. A verified brand sends cards, carousels and tappable suggestions into the phone’s default messaging app, with its name and logo shown on every message. Slovio lets you register your brand agent, design RCS messages, send them at scale and track delivery from one dashboard.

How is RCS different from SMS?

SMS carries plain text from a sender ID, while RCS shows your verified brand name and logo and can carry images, rich cards, carousels and tappable buttons. Customers reply by tapping a suggestion. In Slovio, SMS is a separate, send-only channel on DLT templates, while RCS is two-way, with replies reaching your Team Inbox and chatbot flows.

Will every customer receive RCS messages?

No. RCS delivery depends on the customer’s device, messaging app and mobile operator, so some numbers cannot receive it. Slovio records delivery reports for every RCS broadcast, and can send a linked fallback campaign on WhatsApp to the contacts RCS did not reach, priced at WhatsApp rates. Slovio does not use SMS as a fallback channel.

Is RCS better than WhatsApp for business?

Neither is better in every case. WhatsApp reaches customers who use the app and suits long two-way conversations. RCS arrives in the default messaging app on supported Android phones, with no app to install. Slovio runs both, and a campaign on one can fall back to the other for the contacts the first channel did not reach.

Which suggested actions does Slovio support on RCS?

Slovio RCS templates support suggested replies and six suggested actions: Open URL, Dialer, Show Location, Find Nearby, Ask for Location and Add to Calendar. A tapped reply can start a chatbot flow in Slovio Automation, so the next message responds to the customer’s choice rather than sending a fixed follow-up.

Do I need a verified brand agent to send RCS?

Yes. Business RCS messages come from a verified brand agent. You complete the RCS registration form in Slovio with your brand name, logo, banner, contact details and opt-in description. Slovio validates each field against the operator’s limits before the form is submitted for approval, so issues are caught before review. Once approved, your verified brand agent is available for broadcasts and conversations.

Documentation

Learn how it works

All RCS guides →

Connect RCSConnect RCS in Slovio by adding the channel and filling in one bot registration form, with the image sizes, contact details and opt-in answers operators need.RCS templatesCreate RCS templates in Slovio: plain text, standalone card and carousel types, the buttons you can add, and the text and media limits operators enforce.

Send your first rich card.

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RCS business messaging, from a verified brand.

A verified sender, rich formats and delivery reports.

RCS or SMS: which one to send?

Rich cards, carousels and suggested replies.

Verified brand agent

Rich cards

Carousels

Suggested replies and actions

Broadcasts and delivery reports

Fallback to WhatsApp

Live on RCS in three steps.

Register your agent

Design and automate

Measure in reports

What brands send on RCS instead of SMS.

Offers customers can act on.

From card to conversation.

Store and service finder.

Reminders with a calendar button.

RCS is one channel. Slovio runs them all.

All channels

RCS on Slovio: questions and answers

What is RCS business messaging?

How is RCS different from SMS?

Will every customer receive RCS messages?

Is RCS better than WhatsApp for business?

Which suggested actions does Slovio support on RCS?

Do I need a verified brand agent to send RCS?

Learn how it works

Send your first rich card.

RCS business messaging, from a verified brand.

A verified sender, rich formats and delivery reports.

RCS or SMS: which one to send?

Rich cards, carousels and suggested replies.

Verified brand agent

Rich cards

Carousels

Suggested replies and actions

Broadcasts and delivery reports

Fallback to WhatsApp

Live on RCS in three steps.

Register your agent

Design and automate

Measure in reports

What brands send on RCS instead of SMS.

Offers customers can act on.

From card to conversation.

Store and service finder.

Reminders with a calendar button.

RCS is one channel. Slovio runs them all.

All channels

RCS on Slovio: questions and answers

What is RCS business messaging?

How is RCS different from SMS?

Will every customer receive RCS messages?

Is RCS better than WhatsApp for business?

Which suggested actions does Slovio support on RCS?

Do I need a verified brand agent to send RCS?

Send your first rich card.